Rates

All 2010 rates are based on the number of insertions within a 12-month contract period.

Black & White
                          1X               3X                    6X                 12X
Full Page       $4,625              $4,380           $4,100            $3,920
2/3                  4,155                3,920             3,630             3,390
1/2                  3,390                3,135             2,920             2,815
1/3                  2,575                2,335             2,225             2,100
1/4                  2,230                1,955             1,810             1,695

Color per Page
Black plus each process color, additional. . .$500
Black plus each matched color, additional . .$600
Four color per page, additional………………$1,500
Metallic inks per color, additional…………....$650

Cover
Earned black & white for full pages plus:
Cover 2 and Cover 3 . . . . . . . . . . . . . . .10%
Cover 4 . . . . . . . . . . . . . . . . . . . . . . . . . .15%
Covers are four color only. Orders for covers are non-cancelable.

Special Positions
Earned page black & white rate plus . . .10%
Center spread black & white rate plus . .20%
Fractional ads: Call for information.

Bleed per page
Black & white rate plus . . . . . . . . . . .10%
No charge for gutter bleed.

Inserts
Insert, binding charge . . . . . . . . .$1,000
Furnished by advertiser. Charged at earned page rate plus binding or other handling charges.
Request complete insert specifications from your IA ad rep.

Polybags, Belly Bands, Business Reply Cards, Onserts, Cover Wraps and Other Special Features
Ask your IA rep for prices and details.

Custom Inserts/Supplements
Ask your IA rep for prices and details.

Commission
15% of published rate to recognized agencies if paid within 30 days of invoice. No cash discount. Binding or other handling charges for inserts are not commissionable.

Dates
Verbal orders are not cancelable after closing date or on extension.

Specifications

Trim size . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 1/4" x 10 7/8"
Column size, three per page . . . . . . . . . . . . . . . . . . . . . . . . 2 1/8" x 10"
Recommended line screen. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 133–150
Printing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . offset
Binding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . saddle stitch

Bleed Page
Plate size . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 3/8" x 11 3/16"
Trim size . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 1/4" x 10 7/8"
Live matter clearance . . . . . . . . . . . . . . . . . . . . . . . . less 1/4" of trim size
Spread Size
Full two-page bleed
Plate size . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 3/4" x 11 3/16"
Trim size . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 1/2" x 10 7/8"
Gutter bleed only. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15" x 10"
Live matter clearance . . . . . . . . . . . . . . . . . . . . . . . . less 1/4" of trim size

Requirements for Digital Advertising Materials
Disks: We accept CD-ROMs or DVDs. Files also may be transmitted to our FTP site. Contact your Advertising Rep for more information.

File Formats: High-resolution press-ready PDFX1a (preferred), EPS or TIFF; native application files created in Adobe InDesign CS3 and lower versions; QuarkXPress 7.01 and lower versions. All necessary fonts and linked graphics must be included with application files.

Proofs: IA requires a composite proof at 100% size for all ads. If your ad contains four-color images or builds of two or more colors, IA requires a SWOP-certified digital color proof (Sherpa, Iris, Fuji, etc.). In the absence of hardcopy proofs or if unacceptable proofs are supplied, IA and The Magazine Group assume no responsibility and/or liability for image, color, typographic and/or positioning irregularities.

File Submission: Send ONLY the files to be used in your ad. Include a printout of the contents of your disk. Materials are due the 5th of the month prior to the issue date. If materials are submitted after the 5th, IA will not be held responsible for ad reproduction errors.

InDesign/Quark File Construction Guidelines:
- Build pages to ad size and extend elements at least 1/8” beyond trim if bleed is required.
- Include all fonts and linked graphics. InDesign’s built-in Preflight and Package functions or Markzware’s FlightCheck should be used for checking, collecting and cataloging all necessary file elements.
- Include fonts for all imported graphics, or convert fonts to outlines.
- Do not apply style attributes to fonts.
- Do not nest EPS files in other EPS files.
- All continuous tone images must have an effective resolution of at least 300 dpi. Bitmapped images must have an effective resolution of at least 1200 dpi.
- All color images must be CMYK; no RGB or LAB color.
- Do not embed ICC profiles within images. Images and color builds should not exceed SWOP maximum density of 300% (C%+M%+Y%+K%).
- All colors must be set to CMYK unless spot colors are specifically requested. Delete unused colors.

PDF File Construction Guidelines:
- Create ad layout files according to file construction guidelines above.
- For ads with bleed, make postscript or exported PDF files at least 1” larger than trim size to allow for bleed and crop marks.
- All high-resolution images and all fonts must be embedded when the postscript file is distilled or the PDF exported. Use Acrobat Distiller’s PDFX1a setting or comparable for distilling postscript files.
- Do not use OPI when creating the PDF as this may cause unexpected or incorrect results upon printing.
Retention of Artwork: Unless otherwise instructed, materials are held for 12 months, then discarded.

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